Pricing one's work on time is a very common practice for many freelancers. However, in my opinion, work on time has no place in business because it does not highlight the talent, efficiency and quality of the work done.
On the contrary, working on time puts your business model at risk because it prevents you from evolving. Do you have a particular technique for pricing your services to share with me? Leave a comment for discussion!
An administrative headache of work on time
Working on time requires you to "tracker" your time. Am I still profitable on the project? Should I have had more margin? Do I have to charge for the small jobs my client asks me for in the last minute?
Working on time gives us an impression of "control" but requires flawless follow-up. We are always afraid to forget to count an hour. In addition, announcing 5 or 10 hours more on a project will not be well received by the client.
We find ourselves in a gear and our work is not as pleasant as the first day.
If you are effective, you lose money
Working on time is bad for your productivity. Indeed, if you work on time and over time you become more and more efficient, you will find yourself working more to earn the same thing as when you started.
Depressing, isn't it?
A vicious circle that will make you work harder and faster. This is untenable in the long run because you will run out of breath like a hamster in a wheel that spins faster and faster...
Your work on time is not highlighted
When you work on time, you don't use your know-how. The experience you will gain over the years will not be rewarded if you get stuck in the vicious circle of work on time.
When you find a solution to a problem, you bring some value to your customer. He will be happy because, for example, his turnover will have increased thanks to you. The more good reflexes you acquire, the more you're going to have to reward yourself.
There is a Youtube video in which I describe this at the bottom of the article. Support me by subscting to the YouTube channel "Happy Desk Design"
A change in work culture on time
If you're used to working on time and you don't understand how to integrate another method it's because change is never pleasant.
However, even if you've been working like this for years, I advise you to try and transit your services at a rate that suits your growth. It is your future that is at stake, which is why we must welcome change with open arms.
Set your price at value
The most suitable way that will "grow" your business and give you more cash, with as a bonus, a virtuous effect is value pricing.
The result of this method will be to set a price for the entire project. There will be no measurement on time, but you will rate your service based on the problem you are going to solve.
A very good book that I advise you to read about this is"Value-Based Fees: How to Charge - and Get - What You're Worth" by Alan Weiss
Consultant Alan Weis explains the importance of value pricing. It allowed me to see more clearly about it. I immediately applied his techniques and I could not and would not want to go back. My profit increases over the months which is why I thought it was super important to share this technique with you!
On-time pricing is very easy to apply. It is so easy that you have to be wary of it because it is actually a trap. You think your rate is justified in the eyes of your future customers, but in reality you put yourself in a box from which you will have a hard time getting out. Your profit will never take off and you will find yourself in an endless race. Pass the price to the value and throw me this medieval technique as soon as possible in the trash!
YouTube: STOP AT WORK at THE HOUR
Come back to this page whenever you want. Have you found any advice that I might have forgotten when writing? If so, what are they? Leave a comment below or email email@example.com
Most entrepreneurs have an inefficient website lacking a clear message. So I proposed a 5-step process to create a custom and coherent website to achieve your goals. See Happy Desk
Are you a freelancer? Join our Webflow community. There, we talk about websites, designs, business, and a lot more. The community is growing hugely and will definitely offer you a piece of advice helpful to develop your business. It's this way.