Squarespace vs Webflow: It's true that the goal is the same "to create a website". But let's look together what the differences are so that you can see more clearly. Each of these builders has its own characteristic. If Webflow is known for its design, Wordpress is rather privileged for its ability to create and manage a multitude of contents. Squarespace, on the other hand, is known to be easy & clean.
To help you better choose, I wrote a guide on the main differences between Wordpress vs Webflow that I invite you to read as well.
Today, I'm going to focus on Squarespace vs Webflow.
To tell you the truth, I've never actually used Squarespace. That's why, to write this guide, I asked the opinion of many designers and developers who have already tried it for a dozen of projects.
So I thank Brad Stebbing, Laura Niebel, Mike Miello, Joseph Agyemang, Rachell Araja De Luna, Max Weir for their testimony!
Among the different website creators that currently exist, which one do you use the most?
Squarespace, because it's very easy...
Webflow, because it allows me to create an original website.
Wordpress, because it's popular
Don't hesitate to give your opinion as a comment!
- I - Presentation
- Difference Squarespace vs Webflow
- II - Webflow vs Squarespace - Comparison
- Animations & Interactions
- User interface
- Free Trial
- Tool integration
- For e-commerce sites
- Email campaigns
- Customer Service
- Payment option
- III - In summary: advantages and disadvantages
Before getting to the heart of the matter, I'd like to clarify a few things about Squarespace vs Webflow. First of all, they are both website creation tools.
Weblfow, what's that?
It was created in 2013. Seven years after its appearance, it currently has more than one million users. If you visit their site, you will see that they advocate the creation of websites without code. That's why different profiles use it:
- website owners
- and many others...
Squarespace, its history
Squarespace, on the other hand, was created in 2003, within the walls of a university residence. Today, more than 2 million people use it. It is known to provide ready-made templates for websites that are just waiting to be modified and customized. As you venture on their site, you will see that most of the templates are for the following themes: blog, fashion, e-commerce, weddings, photography.
It is particularly intended for entrepreneurs who wish to create their company's website themselves, without necessarily needing to master the ropes of web development. The only prerequisite is the creation of a Squarespace account.
At first glance, it seems that these two site builders have nothing special, that they look alike. But is that really the case?
Squarespace vs Webflow : 2 different website creators
In summary, here are the 4 main lines that make these two tools completely different from each other:
- In terms of modification and customization, Webflow is more flexible than Squarespace.
- With Webflow, you have more choices regarding rates (6, in total), while Squarespace offers only 4.
- With Webflow the themes are infinite while Squarespace is not compatible for all needs.
Squarespace vs Webflow - Comparison
To help you better choose between Squarespace vs Webflow, we're going to take a closer look at 13 different points.
You're completely green-lit. Whatever design you want, Webflow allows you to make it happen, whether it's :
- via a customizable template
- via a blank page
- via a creation that you will have made on Sketch, Adobe Xd, Figma
On the other hand, Squarespace is not as flexible as Webflow. You have to rely on the templates they provide. Especially since the customization of these templates is limited.
2. Animations and interactions
Mastering code is not mandatory on Webflow, yet you can create custom interactions and animations: page loading, page scrolling, and much more.
Only animations already saved in the model are accessible. If you have not chosen models with animation, your site will not benefit from any animation. If you want something more advanced, you are obliged to use a web developer.
3. User interface
Webflow is all about simplicity. It's true that it will probably take you some time to get used to it (like all other website editors and creators), but once you get used to it, you'll see that it's easy to handle!
However, you should know that the interface is more "design-oriented software" (a bit like Adobe). In the editing interface, you will have several toolbars and other code editing options...
In case you've never used Adobe software in your life, you may be a little confused at first. But I promise you'll find your way around. From the dashboard to the design tools, everything is intuitive. You also have a library of resources (tutorials and tips) to help you.
Squarespace is easier than Webflow. The learning curve is therefore simpler. As with Webflow, you don't need to learn the code. Also, it is possible to get the hosting and domain name on Squarespace. A real time saver!
4. Template library
There are more than 100 website templates available on Webflow; some paid, some free. They are so varied, and so are their prices (from $19 to $79). More importantly, each of these templates has a unique design for each theme.
They are even sorted by theme. However, we are not necessarily going to find the model that meets our expectations, hence the advantage of being able to create your own model, starting from scratch.
For modifications, they can be done:
- or visually; in this case, the codes are automatically generated in the background.
Squarespace is also known for the website design they offer. So far, they have about a hundred templates for classic sites, and about ten for e-commerce sites (they too are sorted by themes, which makes it easier to search).
Squarespace has some similarities with Webflow, so each template is also optimized for mobile. The only downside is that they're not really customizable, unless you know how to code!
5. Free Trial
Having a free plan is possible on Webflow. Let's suppose that on behalf of your customers, you need to create a site on Webflow. Opting for the free plan is still possible in this case. For the payment of the hosting, it will be up to your customer to do so. Just send him the invoice, with the customer billing function.
Squarespace doesn't allow a free plan. To help you get your heart set, it simply offers a 14-day free trial.
6. Content management
Webflow's content management system (CMS) is easy to handle, so it is possible to integrate any type of content (blog articles, customer testimonials...) on the site.
Blogging, event management and marketing tools are also available in Squarespace. The concern is always at the level of originality; it would indeed be impossible to create a personalized dynamic page without the intervention of a developer.
7. Additional integration
You have everything you need to create a professional and personalized website. The integration of certain options in the site (anywhere - blog article, web page, case study...) is easy to do.
In fact, integration of additional content is also feasible on Squarespace. We still stay in the "classic", because there is no way to customize them (except modifying codes).
The creators of Webflow thought about SEO when they designed the tool itself. They thought of implementing :
- automatic creation of site maps (sitemap)
- the correct structure of the automatically generated codes
- the responsive design
- adding meta titles, meta descriptions...
- redirections 301
- canonical URLs
- and many others...
Not to mention the fact that webflow sites load quickly.
Squarespace was also designed with SEO in mind. As a proof, SEO markings are modifiable. However, Webflow is obviously a few steps ahead.
9. For e-commerce sites
Not only can you design the payment page as you wish, but you can also customize the payment options.
Advanced development skills are required for the same customizations as on Webflow.
Earlier in this guide, we talked about Webflow animations. However, it is also possible to put animations on the baskets, but not only. The layout in the basket itself can be changed.
The basket cannot have any other appearance. The structure of the page in the shopping cart is not even visually customizable. To modify it, it will be in manual mode, with a new code.
Product management in the online shop
The contents of an e-commerce site will also have to be updated regularly: adding new products, for example. This is easily done on Webflow. To help you, you should know that Shipstation integration is possible.
You can even get help from your team, via the dashboard.
Similarly for this tool, it allows a rather simple management of the online shop; an easy understanding of the dashboard.
10. Email campaigns
Automated emails save a lot of time, hence the possibility to integrate Mailchimp with Webflow. However, different from simple e-mails, those sent by Mailchimp and Webflow can be personalized to the image of your prospects and clients.
Here, the creation and personalization of e-mails can be done easily. Generally, it is used to re-engage existing customers and gain the trust of prospects.
11. Customer Service
Webflow has a site on which it puts everything that Webflow users need:
- video tutorial
- tips and tricks
Even in the presence of all this, sometimes things are still not understood. Don't worry, I've been there! In this case, just contact the customer support team by email. They are friendly and answer clearly.
What I particularly like about Webflow is that I can share, with a simple click, the projects I have done, with a large community that loves and uses Webflow.
It works more or less the same way as Webflow, i.e. with the knowledge base present on their site (video, workshops, assistance by email possible...). If you want, you can even contact the support via the chat room. The informative community forum is also very active.
I mentioned at the very beginning of this guide: Webflow has a free plan. Your trial period therefore has no end, and you are not obliged to pay any additional fees when creating sites.
On the other hand, you will have to pay the hosting fees when the site is published. The costs are not the same. They depend on the number of projects you plan to create. In any case, the Pro and Team plans let you create unlimited sites!
And if you want to subscribe to the paid options, you should know that they are affordable: between $16 and $35, to be precise.
I advise you personal and professional plans to create standard sites. Otherwise, for e-commerce site design, the advanced plan would be best. Whichever you choose, you will be entitled to your 14-day trial.
13. Payment Options
Whether you want to pay by Stripe or PayPal, Squarespace vs Webflow both allow it.
Credit card payments are also accepted, as are Apple Pay and Google Pay. But still, more than 200 countries are currently eligible.
This site builder offers more flexible solutions because it accepts transactions at the point of sale.
Summary: Advantages and Disadvantages
Squarespace vs Webflow
Advantages of Squarespace
- Even if you don't know anything about websites, you can easily use Squarespace to create your first website. It uses the drag and drop function.
- All sites designed on the platform start from a predefined site template. You can then expect a professional result!
- We notice an undeniable time saving for the creation of sites. All that remains for you to do is to modify pre-existing models.
- Also, if you want to import or export data to or from a Squarespace site, you can do so without any problem. This is very handy in case you have another website, but you think it's time to transfer the contents.
- You also don't need to make a mock-up of a website on Figma, Sketch or any software, especially if you're making the site for one of your clients. You just have to send him the pre-existing model.
- It allows several types of integrations; these types of integrations that will make your site a professional site: newsletter, meeting agenda, events...
- Squarespace is especially known for offering very nice website templates. Each of the proposed designs is attractive.
- Customer service is top-notch. They answer emails pretty fast. The live chat system also works very well, and most importantly, at all times.
- Excellent customer service
- Modifications to pre-existing site models are limited. For example, copying and pasting a page section is not possible. Imagine if you have to modify the "team" page of a company's website. If the company has 20 people in its team, you have to manually create the same element 20 times.
- The design of sites are only successful with photos via Squarespace, with high-resolution images, usually taken by professionals.
- Even with an annual fee, the platform does not offer a discount.
- The fact that the trial period only lasts 14 days is not so well regarded.
- Automatic registration does not exist on Squarespace. You are forced to press the "save" button from time to time. If you don't save anything while editing, and for some reason your computer crashes or your connection is lost, you lose all changes as well.
Advantages of Webflow
- For originality, there's no two like Webflow.
- Knowledge of code is not required. The drag-and-drop function is extremely convenient.
- Not only does it promise a stunning design (which is what all web designers want), but it also offers options that allow you to have a responsive site.
- You have total control over site modification and design. You can therefore expect to have an original and personalized site, a site that looks exactly like the one you aspire to create (as on your mock-ups).
- Site design from 0 is possible, provided you have a sense of creativity. Otherwise, drawing inspiration from existing templates is always a good idea.
- If you are familiar with Photoshop and other Adobe products, you won't have any problems with the Webflow interface. It is very intuitive, which guarantees a significant time saving for your projects, no matter how big or small. In any case, you can access the videos and guides on their website.
- All sites created on Webflow have a fast loading time. This is very well seen by Google's robots and algorithms. This way, your site is likely to appear in the best search results.
- Speaking of SEO, other functions are present: automatic creation of own codes, meta title tags, meta description, simple redirections, free SSL, sitemap...
- There are web designers who work in teams. However, it is difficult to find software that allows such collaboration. Webflow is one of them.
- After a few years of waiting, the creation of e-commerce site can finally be done on Webflow. It is currently being improved, but in the meantime, Webflow already offers several functionalities in relation with the e-commerce site.
- Automatic registration is enabled in Webflow. At first glance, this is a feature that seems simple, but it is very important.
- Many consider the price offered by Webflow to be a bit high. But since you have a choice of 6 plans, you can start with the cheapest (starting at $12), or simply stay on the free plan to see if Webflow is worth it.
- We each move at our own pace. This applies to the familiarisation time with Webflow. If for some, it could be child's play (perhaps because they have had the opportunity to use more complicated software in the past). While for others, this familiarization may take days.
- Limited models
- Webflow has limited models, more than a hundred. The templates offered as part of the free package are very simple and good templates can be very expensive.
In short, Squarespace vs Webflow each have their own advantages and disadvantages. Your choice depends on your goal. Maybe you are just starting to take your first steps in the world of the internet? In that case, Squarespace will suit you perfectly. But if you want to go further (e.g. a career in webdesign), Webflow is the right choice for you! Not only it allows you to create an original website, but it has many other advantages compared to Squarespace.