Participate in the next Webflow Challenge!

Tailor-made website, a real asset?

A custom website is a website that is unlike any other; it has been specially designed for you, according to your needs. Is it really beneficial?

Updated on


Tailor-made website
Photo by Sai Kiran Anagani on Unsplash

What is a tailor-made website? Well, it's simple: it's a site that is unlike any other, that has been specially designed for you, your needs, your brand, your products, etc.

If it is not a custom-made site, it is a prefabricated site, ready to use! In other words, everything that makes up this site has been previously made by professionals (from design to technical features).

What is a real asset: a prefabricated site or a custom-made site? That is the question! At the end of this article, you will know the answer;)

Tailor-made website is synonymous with: customization

Of course, if you choose a tailor-made website, you will end up with a website that looks like you. You can actually bring him all the customizations you want!

This will automatically set you apart from your competitors. None of them will have a site like yours (navigation, appearance, etc.). This will consequently increase your notoriety, because Internet users (at least those who know about it), at first sight of a site, know right away that it is tailor-made or not.

Tailor-made website
Photo by Ethan Robertson on Unsplash

Security at the rendezvous!

Currently, prefabricated sites are targets for hackers. The latter then have fun making malicious codes, simply to harm the sites (the reason is usually economic).

Prefabricated sites are very popular. Many use them, because thanks to them, we can save an undeniable amount of time! Unfortunately, the advantage of these sites is limited. On the other hand, it is their popularity that leads to their loss. Indeed, they are easier to attack.

Let's take the case of Apple as an example. The fact that they are less widespread protects them from hackers. Compared to other brands, they are therefore less vulnerable.

Tailor-made website gives freedom and possibility of evolution

If one day, you have a desire to make some modifications to your website (tailor-made), you have all the rights, whether it is to add features or other. However, this is not possible with other platforms, due to possible restrictions. However, these restrictions have been implemented to ensure that your site is secure.

Tailor-made website
Photo by Link Hoang on Unsplash

Consequently, the site will evolve with your company, without any difficulty; the fact is that it is also designed on a good basis.

Less complicated handling

In a company (whether it is a startup or a large company), changes are common. Perhaps their needs decrease or increase over time, which has a consequence on their website. This, in turn, will have to be transferred to a larger or smaller server, depending on the company's needs. With a personalized website, the transfer steps will be easier!

Since the site has been manually designed, i. e. platform-independent, it will be compatible with all servers. However, with prefabricated websites, this is not the case. They select the servers they work with.

Tailor-made website
Photo by David Lezcano on Unsplash

advantages of using a custom website are countless. The above are only samples; the list is not exhaustive. Do you need to create a new website? In this case, you now have every reason to choose tailor-made websites!

YouTube: How I use Timely App - Time Tracker (2019)

Come back to this page whenever you want. Have you found any advice that I might have forgotten when writing? If so, what are they? Leave a comment below or email hello@happydesk.be
Kevin Palombo Happy Desk
Kevin Palombo, Happy Desk Manager

Most entrepreneurs have an inefficient website lacking a clear message. So I proposed a 5-step process to create a custom and coherent website to achieve your goals. See Happy Desk

Are you a freelancer? Join our Webflow community. There, we talk about websites, designs, business, and a lot more. The community is growing hugely and will definitely offer you a piece of advice helpful to develop your business. It's this way.

Sign up and check outmy online method.

Coffee break

4 items you might like


Register here to receive the free Discovery Training

Start by taking the Discovery Training, where you will learn the basics of Webflow and a taste of what to expect in the Start Weblow training.

Start the free training