Participate in the next Webflow Challenge!

Shopify vs. Webflow: What will be your choice?

You are planning to create an e-commerce site, but you are hesitating which CMS to use. This guide will help you make the choice between shopify vs webflow.

Updated on


You are planning to create an e-commerce site, but you are hesitating which CMS to use. It's normal! You've heard nothing but praise for shopify, but now that you've mastered Webflow (or even more, because you've been working on it for a few months), the choice is very difficult: Shopify vs Webflow. Lucky for you, after reading this article, I'm sure you'll have made your choice 😎.


In your opinion, should you stay in your comfort zone and stay on Shopify, or risk promising new technologies?

I'd say, he who risks nothing has nothing...
I'm one of those people who's afraid of change, so I think Shopify can do the trick.
Others? Share your opinion in comments. We want to know everything!!!


How much does Shopify vs Webflow cost?

Before choosing a tool, the first thing to consider is its pricing plan. You need to see whether or not there are plans that fit your budget and your project.

For Webflow, there is a free trial. During this period, you have the right to modify 2 projects, with the full range of design features. The only drawback is that you can't fully use this project. To take full advantage of it, you will need to subscribe to an e-commerce plan. Here are the different plans:

  • Standard plan available starting at $29 per month.
  • Plan Plus, at $79 a month.
  • Advanced Plan of $212 per month.

For each of its plans, all the functionalities are present. The difference lies in the transaction fees to be paid. For the standard plan, it is 2% while for the other 2, it is nil. Same for the sales volume; the more expensive the plan, the higher the volume. Finally, the number of personal accounts that can be added is three, 10 and 15 respectively.

Shopify offers much the same pricing and functionality. Here are the details:

  • Basic Shopify: at $29 per month, the list of all the functionalities to create an e-commerce site is at your disposal, with no transaction fees. 2 personal accounts are also available. The number of products you will integrate into the system is unlimited. Your site is completely secure, because an SSL certificate is given with the subscription.
  • Shopify: at $79 a month, all the benefits I mentioned earlier will be yours. Only, instead of 2 personal accounts, there will be 5.
  • Advanced: at $229 a month, you'll have the same things except for the number of personal accounts. There will be 15. For shipping rates, there will be a slight change. It will actually be calculated by third parties.
  • Plus: the most expensive plan, at $2,000 a month. For more details, you'll need to check out Shopify. It's actually made for the big brands.

The main lines of these 2 e-commerce site creators

Needless to say, shopify is the king of the market when it comes to pure e-commerce site creation platforms. It has all the features that will help you build a complete e-commerce site! As for Webflow, it is new on the market since 2019. Of course, it has existed for a long time (in those days it was intended for web designers), but its e-commerce features are gradually being added.

As I followed their evolution closely, I can say (with pride too) that Webflow is on the right track! It has a lot of potential. The quality of the sites made on Webflow is indeed very close to those created on Shopify. In my opinion, Webflow still wins the trophy here, because it offers the possibility to create amazing e-commerce sites (especially in terms of design), and this, easily!

Working on Webflow gives you of course much more creative freedom. You can customise the end-to-end customer experience which is not possible on Shopify unless you get your hands on the code.

Shopify vs Webflow: the easiest to handle

For the site creator

Shopify has all the features you might need to build a professional e-commerce site. But do they still have value if they are both difficult to understand and use? I don't think so. No one would want to go through the trouble of learning it all.

So if Shopify is currently experiencing strong growth, it goes without saying that it is easy to use. Even without previous experience in the field of website creation, you're likely to succeed in creating one. Its interface is intuitive and orderly. The functionalities are well presented. Even better, there are keyboard shortcuts that can be used, making it even easier to use.

In the face of all this, Webflow is not to be outdone. As I said earlier, it is constantly deploying new features for Webflow e-commerce. So far, those that are already working are very powerful. What about the level of difficulty of its use?

Actually, it's simpler than Shopify. You don't need to have any HTML, CSS, JavaScript or other skills to create a custom design for your e-commerce site. Especially since in such a short time, you will become familiar with its interface (neat and modern). If you ever encounter any problems, you have several alternatives:

  • Asking the Webflow community for help
  • View Webflow help documentation

Thanks to this interface, you will easily find out how :

  • Add a product for sale on your sales page
  • Add photos
  • Select the appropriate model and, if necessary, modify it to your taste.
  • Add information on each product for sale
  • Have the statistics of the page
  • Taking care of payments
  • Publish sales page

And many others.

For the site owner

Once you deliver the final project to the client, do you think your site will be easy to manage? Because that matters too. Otherwise, your client may bother you frequently just to ask how the site really works.

In my experience, I find Webflow easier. Via its dashboard, your client can control everything, right down to the smallest details. For Shopify this is also the case, only on their dashboard there are additional features. For some people this is not a problem, for others it can complicate things.

Here is an example of tasks that your customers could easily perform, whether for Webflow or Shopify :

- send an automatic email to its customers. Indeed, the creation and personalization of automatic emails are so intuitive. Ready-made templates are even accessible, so all that remains to be done is to modify the content (text, logo, image...). I think your customers won't even need to be assisted to know how to do it.

Webflow Training

Shopify vs. Webflow Design

In terms of design, I have only one thing to say: Webflow surpasses Shopify. Besides, as I said, it was originally designed for webdesigners. The fact that it offers several varieties of website templates, ready to be used, is therefore normal.

All these templates (and even the ones you create yourself) can be customized easily, thanks to the visual editor. So you don't need to ask for help from a qualified developer.

On the other hand, for Shopify, if you don't have the necessary HTML and CSS skills and would like to make big changes, you couldn't do it alone.

Is natural SEO reliable?

Some e-commerce site owners are not aware of the added value of an SEO-optimized e-commerce site.

Yet it is. It is precisely for this reason that Shopify and Webflow have both implemented different SEO tools on their platforms. However, Webflow differs slightly from Shopify. With it, the use of these features is easier.

For each page, the SEO elements are easily customizable:

  • Meta title
  • Meta description
  • The definition of key words
  • Hn securities
  • The ALT tags of the images
  • Etc.

A URL 301 redirection has also been implemented. For those who do not know it, it limits the SEO impacts of Internet users who mistakenly fall on the URL of a page that does not exist. And this page may not exist for various reasons:

  • You moved the page
  • You changed the URL of a page
  • Users simply entered a URL that doesn't exist...

To set up this redirection system in Webflow, you don't have to take care of it manually. It is impossible to predict precisely the list of URLs that visitors will fall on. Everything is therefore done automatically.

Webflow vs Shopify: Customer Service

When the time comes when you encounter certain problems (technical or not) on Webflow, you have nothing to worry about. Webflow has a very large library of resources (documents, videos and podcasts), including tutorials and explanations. Its blog also contains a good amount of very interesting information, not to mention the guides it makes available to us for free.

And even the times when you don't need help, but just want to expand your Webflow knowledge, just visit their site. The information is arranged by topic, making it easy for you to find what you're looking for. There is also a forum with several Webflow users with whom you can discuss easily. Believe me, they're really ready to help if you need it.

If all of this is not enough for you, please contact customer support via the contact form. A ticketing system is of course in place, which will allow you and the support team to easily find the conversations. But if you want, you can use chats, mail and phones. This team is available from Monday to Friday, from 6 am to 6 pm. They do not outsource their team; this guarantees good quality.

Shopify also offers almost similar services. So it's up to you on that side.

Webflow Training

How does the payment system work?

Here again, it's all about your preferences. If you opt for Shopify, you have the choice between:

  • Credit Card
  • Stripe
  • For those in countries where Stripe is not available, there are other payment options available

In short, the choice is wide.

For Webflow, on the other hand, it will be these 3 ways:

  • Google Pay
  • Call Pay
  • Stripe

Above all, payments from more than 200 countries are already possible!

Marketing integration of Shopify vs Webflow

Marketing tools and e-commerce sites always go hand in hand. If an e-commerce site doesn't have these tools, it can't be said to be one. At least, it can never be called "professional". The good news is that Shopify and Webflow have thought of that! So they've added these integrations to their list.

For Webflow, the integration of :

  • Facebook
  • Instagram
  • Mailchimp
  • Google Analytics

can be done, and this, easily

Further details on integrations are available in another webflow guide that I realized, if you're interested.

As for Shopify, their bookstore is available on their website.

Is Blogging possible?

Certainly, Shopify has a blogging tool. It is extremely important for marketing and SEO. Only, compared to Webflow, it is not as advanced.

Webflow stands out above all for its ease of use. I'm sure you've already heard of Wordpress, the ultimate blogging CMS. Well, after using Webflow's blogging tools for a while, I noticed that it is just as powerful and intuitive as those of Wordpress.

Here's an article that might interest you: Webflow vs Wordpress.

Shopify vs Webflow: RGPD (General Data Protection Regulation)

The implementation of a DPM policy on an e-commerce site is simply mandatory. It consists in informing Internet users that we will use the data they provide us. However, Internet users have the possibility to deactivate this option. And if they have accepted it, but change their mind, it is also feasible. In general, this data (in particular e-mails) is used to send promotional e-mails, newsletters, etc.

But what's the point of all this? To make a long story short, DPMR guarantees the security of the data collected. So the ultimate question is: do Shopify and Webflow propose the implementation of this policy?

  • For Shopify, unfortunately, that's not the case. If you want to have this feature, you'll have to install it through the Shopify app store, and there's a charge for that.
  • For Webflow, it is. It provides RGPD support.

This area requires legal expertise to address it in detail. I invite you to contact a competent body for further information.


There are therefore very few factors that differentiate Webflow e-commerce from Shopify.

My conclusion is this: although very recent, Webflow is on the right track since it can currently compete with Shopify. Let's not forget what sets it apart from Shopify and all other e-commerce CMS; it is specialized in webdesign. It is therefore the only one that can provide an e-commerce site design, and this, easily (without having to code).

So here is my advice: choose the site creator you want according to your budget, your needs and practicality. Your experience in web development is also a factor to take into account. Can you code or not? Do you need a site designer with a visual and customizable interface where your experience is enough for you? It's up to you!


Coffee break

4 items you might like


Register here to receive the free Discovery Training

Start by taking the Discovery Training, where you will learn the basics of Webflow and a taste of what to expect in the Start Weblow training.

Start the free training