To increase the visibility of your site, you have to think about its SEO referencing (I've been telling you about some SEO tips for a few days now). However, there are rules that you must stick to; these rules are obviously imposed by Google. If you ever break these rules, your site will be out of standard. It then runs the risk of being subject to SEO sanctions (some manual, others algorithmic).
Manual SEO sanctions
Manual, because it is Google's quality team who decide what happens to your site. In general, infringements concern the use of artificial links.
What are the consequences of a penalty given manually? The positioning of your site in search engine results suffers! It then has an impact on the visibility of your site as well as your traffic. Of course, your income will also be affected.
There is a Youtube video in which I describe this at the bottom of the article. Support me by subscting to the YouTube channel "Happy Desk Design"
Algorithmic SEO sanctions
Google also has filters or algorithms that allow it to sanction non-standard websites automatically. Among the SEO sanctions that have the most severe consequences on your site, we can mention the following:
The Panda Sanction
Panda is an algorithm from Google whose mission is to identify poor quality websites. On the other hand, to fight against spam.
Panda is ruthless if she ever finds out:
- too long a loading time
- misuse of keywords
- a practice of cloacking in all its forms (concealment of keywords written in white on a white background, presence of hidden links, ...)
- too high a level of duplicate content
- a glut of links
The Penguin Sanction
This algorithm is responsible for analyzing the profile of the links of websites. Pingouin evaluates the quality, relevance and above all the authenticity of the links in question.
To do this, the algorithm considers several parameters:
- the profile of the site's links: are they heterogeneous and legitimate?
- link anchors: what about respecting the ratio of optimized/non-optimized anchors and dofollow/nofollow?
- the backlinks of the site : what about their quality ?
The Fred Sanction
It works in much the same way as Panda. It focuses on the contents of the site.
So here are the mistakes you should not make:
- put more ads than content on your website
- putting too much text, but not enough images, videos or other computer graphics
Sometimes Google simply downgrades your site from its current location. Other times, it removes it from its search engine. In both cases, it's not pleasant... I'll tell you another scenario (even worse): Google may blacklist your site. A condemnation that makes it invisible to search queries.
I am aware that all these SEO sanctions are scary. But there is no need to worry about them if you respect the good practices stated by Google. And besides, these practices are not difficult ;) : natural links, balance of qualities in ergonomics and performance, quality content.
Come back to this page whenever you want. Did you come up with any ideas I might have forgotten? If so, what are they? Leave a comment below or send an email to email@example.com.