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How to integrate Google Analytics on Webflow?

Do you want to know if the marketing strategies you use on your site are working well or not? I advise you to integrate Google Analytics on Webflow.

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integrate Google Analytics on Webflow
Photo by Jean Wimmerlin on Unsplash

Do you want to know if the marketing strategies you use on your site are working well or not? In that case, I advise you to use Google Analytics. How can I integrate Google Analytics into Webflow? That is the question.

But before getting to the heart of the matter, I want to remind you what Google Analytics really is (especially for those who don't know it yet).

What is Google Analytics?

It belongs to Google. It's one of several free tools, but its role is mostly about your site. Thanks to it, you will be able to analyze a lot of information. Usually it is used by developers. But as a webdesigner who is involved in the design and creation of a site, we must also master it!

If you want to calculate your return on investment, measure the effectiveness of your marketing campaigns, etc. without any doubt, you should consider integrating Google Analytics on Webflow.

There is a Youtube video in which I describe this at the bottom of the article. Support me by subscting to the YouTube channel "Happy Desk Design"

integrate Google Analytics on Webflow
Photo by Mohamed Nohassi on Unsplash

Tips for integrating Google Analytics on Webflow

As always, I invite you to go to the dashboard of the Webflow project concerned. Indeed, it is possible to manage several objects at the same time (on Webflow). However, for the free plans on Webflow, you will be limited to two projects. And for each project, a dashboard is present.

In this dashboard there is a field where you will need to copy a tracking code. But where do I get that code? That's where Google Analytics comes in. On your dashboard, you click on "administration", and then "tracking information".

Under this tab, you will then see the tracking code as UA-000000-2. Copy it and then paste it into the dashboard of your Webflow project. This is a javascript snippet that runs in the browser of the Internet users when they visit your site.

integrate Google Analytics on Webflow
Photo by Nathan Dumlao Lot on Unsplash

How does Google Analytics work, exactly?

It's all based on the Javascript code you just copied and pasted. In fact, its main role is to gather all the data collected on your website. To facilitate your analysis, these data will then be classified by category:

  • By user (the actions of each user will be analyzed)
  • Per session (each individual visit)
  • Per page (each individual page visited)
  • Per event (button clicks, video views, etc.)

You may have noticed that in other tutorials and articles that praise the advantages of Google Analytics, it is mentioned that it is quite possible to get more accurate information about users. How is this possible?

You'll be surprised to know that Javascript is very efficient! This code simultaneously places a cookie on each visitor's computer. This is how, when you manage to integrate Google Analytics on Webflow, you can access data such as: geographical data, age, gender...

integrate Google Analytics on Webflow
Photo by Timon Studler on Unsplash

Conclusion In
short, there is no reason not to integrate Google Analytics on Webflow. As I just showed you, it's so easy. You'll be able to do it in less than 5 minutes!

YouTube: How to integrate Google Analytics on Webflow 2020

Come back to this page whenever you want. Did you come up with any ideas I might have forgotten? If so, what are they? Leave a comment below or send an email to hello@happydesk.be.
Kevin Palombo, Manager of Happydesk.

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