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How do you audit Blacklinks?

Google takes into account the quality of blacklinks to reference your site. So isn't it important to do a blacklinks audit from time to time?

Updated on

4/6/2020

blacklinks audit
Photo by Claudiodivizia

Have you ever heard of blacklinks? In SEO, we talk about them a lot. Google takes into account the quality of blacklinks to position a site in its best results. Hence the importance of doing a blacklinks audit from time to time.

What is a blacklink?

This is a link to another website.

There are two types:

  • the natural ones: you get naturals when Internet users really appreciate the site content, and suggest it to friends, family or others. They get nothing in return.
  • the artificial ones: obviously, the links to your site are artificial. Maybe you created them yourself? Actually, Google doesn't really like them. So, in case you decide to do it, it's best to be careful. Google should not be aware that you have inserted them yourself. Make them look like natural links.

How do you audit blacklinks?

Blacklinks can also be classified according to their quality:

  • there are the good quality blacklinks.
  • and others of poor quality

You will certainly understand that Google penalizes you if you have a lot of bad quality blacklinks. The worst thing is that you won't even be able to realize it in time (if you don't use tools for a specific blacklinks audit; yes, it exists!).

There is a Youtube video in which I describe this at the bottom of the article. Support me by subscting to the YouTube channel "Happy Desk Design"

blacklinks audit
Photo by Olivier Verriest on Getty Images Pro

Tools for a blacklinks audit: mandatory or not?

I got to tell you, you don't have to use blacklinks tracking tools. However, I do advise you to do so. I, for example, use them. It'll help you avoid Google Penguin sanctions.

Which tool, precisely?

There are several, but some of the best I've used in all this time: Blacklinks Audit Semrush. I particularly like him because he's very thorough. It does not only monitor the main domain, but also all the sub-domains related to it.

Why SEMrush?

SEMrush has a very large database (with more than a billion blacklinks), which allows it to offer you a very complete blacklinks audit. For each analysis (of main domain and sub-domains), you will not only have the list of blacklinks that point to your site, but other types of links that could present a problem for the referencing of your site, for example :

  • broken ties
  • broken ties
  • etc.

Even better, you can download this data as a csv so you can better analyze it and see what you need to do to improve your SEO positioning. But how does it work?

blacklinks audit
Photo by Miguel A. Padrianan on Pexels

How to use Blacklinks Audit SEMrush?

SEMrush informs you about the level of risk incurred by your site, according to the types of links directed to it (toxicity score, among others). You will then be able to act quickly, and get rid of dangerous links as quickly as possible. You can do this via the dashboard itself, in just a few clicks. The address of the site owner who directed a link to your site is available there.

The normal procedure is as follows:

  • you contact the owner of the site
  • you ask him to remove the blacklink in question...

If the risk is very high, this procedure no longer holds. You can send it directly to Google Disavow for immediate deletion.

blacklinks audit
Photo by Jupiterimages on Photo Images

So, I strongly advise you to use this tool. By the way, to see if it's really made for you, you can make a free trial ;) The little bonus ? You'll have access to your competitors' site data, to see how you can improve your site, and thus, surpass the others.

If you want more information about this tool, it's over here.

Come back to this page whenever you want. Did you come up with any ideas I might have forgotten? If so, what are they? Leave a comment below or send an email to hello@happydesk.be.
Kevin Palombo, Manager of Happydesk.

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